The 10X Financial Advisor
Chapter 3
Weakness Resolution
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Weakness Resolution Phase
Now that we have documented our strengths, weaknesses, and opportunities, it’s time to start taking action. The next step in the process is solving for the holes in your business. In the Weakness Resolution (WR) phase, you should develop an action plan to outsource your weakness through technology, systems, redirection of resources, outsourced marketing, and lead generation. Remember, it is time to stop trying to get better at your weaknesses and focus your energy on what you are really good at. At 10xFA Consulting we use the following action plan to detail our list of tactical steps towards your journey to 10X status.
Taking the opportunities identified in the Diagnostic stage and crafting solutions to exploit these opportunities is a critical step towards achieving massive and sustainable growth in your financial advisory business. This process involves a strategic approach that includes analyzing the identified opportunities, setting actionable goals, developing a robust plan, and implementing it effectively. Here’s how you can navigate this process:
Step 1: Detailed Analysis of Diagnostic Findings
After the diagnostic stage, you should have a clear understanding of the potential opportunities within your business. This could range from expanding into new market segments, leveraging technology for better service delivery, and enhancing client engagement strategies, to improving operational efficiency. The first step is to analyze these opportunities in depth. Understand the implications of each opportunity, the resources required, and the potential impact on your business.
Step 2: Goal Setting and Prioritization
Based on your analysis, set specific, measurable, achievable, relevant, and time-bound (SMART) goals for each opportunity. Prioritize these goals based on their potential impact and alignment with your business’s long-term vision. For instance, if one of your opportunities is to attract younger clients, your goal could be to increase your clientele in the 25-35 age bracket by 20% over the next year.
Step 3: Developing a Strategic Plan
For each goal, develop a strategic plan outlining the steps needed to achieve it. This plan should detail the actions, timelines, and resources required. For example, to attract younger clients, your plan might include developing a digital marketing strategy, creating content that appeals to the younger demographic, and offering financial education webinars tailored to their interests and needs.
Step 4: Resource Allocation
Assess and allocate the resources necessary to implement your plan. This could involve budgeting for new marketing initiatives, investing in technology, or hiring additional staff. It’s crucial to ensure that the allocation of resources is aligned with the expected return on investment.
Step 5: Implementation
Put your plan into action. This stage requires focus and commitment to follow through on the strategies you’ve set. Ensure that you have the right systems and processes in place to support the implementation. For example, if part of your strategy involves social media marketing, ensure you have the tools and expertise needed to execute it effectively.
Step 6: Monitoring and Adjusting
Regularly monitor the progress of your plan against your set goals. Use key performance indicators (KPIs) to measure success and identify areas where adjustments may be needed. Be agile and ready to tweak your strategies in response to market changes, client feedback, or performance data.
Step 7: Review and Scale
After a set period, review the outcomes of your strategies against your goals. Analyze what worked, what didn’t, and understand why. Use these insights to scale successful strategies and to refine or discontinue less effective ones. This review should be an ongoing process to continually adapt and grow your business.
Step 8: Building a Sustainable Growth Model
The ultimate goal is to build a sustainable growth model for your financial advisory business. This means creating strategies that are not just successful in the short term but can be adapted and evolved over time to continue driving growth and success in the long term.
By systematically taking the opportunities identified in the diagnostic phase and developing strategic solutions to exploit these for growth, your financial advisory business can achieve not just incremental improvements, but substantial and sustainable advancement. This approach ensures that your business stays competitive, relevant, and successful in the ever-changing financial advisory landscape.
The Done With You Model
Our coaching program is uniquely tailored to assist financial advisors in exploiting their business opportunities by meticulously designing customized solutions and maintaining a robust accountability framework. We understand that recognizing opportunities is just the first step; effectively harnessing them requires strategic planning and disciplined execution.
We start by collaborating closely with advisors to design tailored solutions that align with their specific business goals and opportunities. Our approach combines industry insights with innovative strategies to create actionable plans that can effectively drive growth and improvement.
Additionally, we place a strong emphasis on accountability. We understand that consistent follow-through is crucial for the success of any plan. To this end, we establish clear milestones and checkpoints, providing regular progress reviews. This structure ensures that advisors stay on track, make necessary adjustments promptly, and remain committed to the action plan.
Through this combination of personalized solution design and rigorous accountability, we empower financial advisors to transform their identified opportunities into tangible successes, paving the way for sustained growth and enhanced business performance.
Weakness Resolution Case Study
Earlier in this book, I wrote about an individual named John Bilkenson. John was exceptional in client interaction and figuring out his prospect’s pain points. He mastered the art and science of designing ways to solve the prospect’s pain points. John was perhaps the most relentless pursuer of a qualified hot prospect that I have ever seen. He was so tenacious that he would chase his prospect with calls, mail, email, drop-by visits, etc. until the prospect either bought or told him to stop.
However, even though John was a success, he could not break out into the category of 10x. John had a constant churn. He brought in clients faster than anyone else in the organization, but unfortunately, he lost them more quickly than anyone else in the company, until we solved for his weakness.
Once the problem became apparent, we teamed John up with a young lady who was exceptional at nurturing his client base. This lady was not good at any of the things that John excelled at doing. If left solely to her own means, she would have likely met a swift and unceremonious end in our business, faltering more quickly than one could recite the lengthy and whimsical word “supercalifragilisticexpialidocious” three times in rapid succession. However, the synergy that emerged from their collaboration was nothing short of remarkable. Together, they formed a formidable team, each complementing the other’s strengths and weaknesses in a harmonious balance. This powerful partnership enabled them to excel across all five areas of the client relationship lifecycle, from initial contact to maintaining long-term, loyal client relationships. Their combined efforts and skills created a dynamic that was far greater than the sum of its parts. They transformed what could have been a story of mediocrity into a tale of success and achievement. By pooling their talents and resources, they were able to address each aspect of their business with expertise and efficiency.
One brought in-depth knowledge and technical skills in financial planning, while the other excelled in client engagement and relationship building. Together, they crafted a client experience that was both deeply insightful and warmly personal. Their complementary skill sets allowed them to navigate the complexities of financial advisory with ease, providing comprehensive and customized solutions to their clients.
This strategic collaboration was a prime example of the power of weakness resolution. Instead of futilely attempting to improve in areas where she lacked natural proficiency, she recognized the value in partnering with someone whose strengths filled those gaps. This approach of focusing on one’s strengths and outsourcing weaknesses is a testament to the wisdom of strategic collaboration.
Their journey to becoming a 10X advisor team underscores an important lesson: true success in business often requires recognizing and embracing your weaknesses, and then strategically partnering with those who excel in those areas. By doing so, you can create a synergy that not only elevates your business performance but also ensures a sustainable and rewarding journey in the world of financial advisory. This is the essence of becoming a lifelong member of the 10X club—recognizing that the path to exceptional success is often paved with collaborative efforts and mutual strengths.
The 10X Club is a community of advisors who aspire to an elite level of career success. Your membership comes with a lifetime of benefits:
- Free copies of The 10X Financial Advisor (hardcover, audio book, and pdf)
- Enrollment in the 10X Academy, a master class in advisory best practices
- Practical and valuable insights, tools, and information that will enrich your advisory career
- A roadmap to Quantum Leap Success
- Access to the 10XFA team, here to engage and collaborate with you up to and including our unique Done With You Model